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Should you hug a Russian, (but not a Dutchman), when you
meet?
Understanding cultural differences is critical in a
global economy.
When traveling abroad you need to know their
customs & etiquette.
For example, when traveling to South America, don't refer
to the United States as "America." South Americans (as well
as Canadians, Mexicans, and Central Americans) are
"Americans," too.
In Brazil, despite the heat, business people dress well. Men
in executive positions wear dark-colored three-piece suits,
conservative ties, and polished shoes. Women wear stylish
dresses, skirts and blouses, suits, or pantsuits -- but
never anything perceived as "masculine." And although
Portuguese, Brazil's dominant language, is very similar to
Spanish, Brazilians are not Hispanic and may take offense
if you address them in Spanish.
When visiting India on business, you'll be deluged with
social invitations. If you can't attend a function, a
noncommittal answer (such as "I'll try") is more acceptable
than "No, I can't," which is considered harsh and impolite.
If you're presenting a business gift, green, red, or yellow
wrapping paper is considered lucky; avoid black or white
paper, either of which is considered unlucky. And should
you receive a gift, simply express your appreciation and
set it aside; it's considered impolite to open it in the
presence of the giver.
Australians are quite sociable, too. If you're invited out
for a drink, don't bring up business subjects unless your
host does first. Also, bear in mind that, in an Australian
pub, each person pays for a round of drinks. Neglecting to
take your turn will create a bad impression. If drinks
extend to an invitation to dinner, don't expect your host
to pick up the tab automatically. Australians usually
assume you'll "go Dutch."
Indonesians tend to be shrewd negotiators, so hard
bargaining is respected. To earn an Indonesian's respect,
maintain a positive, persistent attitude -- but never pound
one fist into the palm of your other hand, as that may be
perceived as obscene.
In China, pushing in lineups is common, spitting in public
is acceptable, and blowing your nose with a handkerchief is
okay. But putting your hands in your mouth, biting your
nails, and removing food from your teeth are all considered
vulgar.
The work week runs from Saturday through Wednesday in Saudi
Arabia, and business hours vary widely. Morning is the best
time for an appointment, as most businesses close for a few
hours each afternoon.
Incidentally, don't hug the Dutchman OR the Russian. As in
most countries, a firm handshake is appropriate when
business associates meet. Bear hugs and kisses on each
cheek are customary only when Russians meet old friends and
relatives. On the other hand, if the Russian person touches
your arm or shoulder during conversation, it is usually a
sign of confidence. In Holland, it's polite to extend your
hand both when you meet and also when saying goodbye.
Executive Planet.com has put together an extensive roundup
of global business customs and protocols for countries
around the world that are considered the top U.S. trading
partners. You'll find it a handy reference for information
on negotiating deals, entertaining, and conducting
meetings, as well as the appropriate business dress, public
behavior, and topics of conversation for each of those
countries. Go to: executiveplanet.com